Our OLED screens comprise over 8 million self-illuminating pixels that are precisely and individually controlled. Because each pixel can be activated or turned off completely, the variance between light and dark is greatly enhanced with incredibly deep blacks and dazzling lights. You’ll see more accurate detail, depth and textures in dark scenes, making OLED TV especially good for movies.

Our LCD televisions with backlighting fill the screen with brightness, allowing the TV to reproduce colourful scenes even in bright rooms. 
Sony LCD televisions which are Full Array LED include zones of LEDs that can be lit or dimmed independently to give more realistic peaks of brightness, more accurate shadow detail and deeper, inkier blacks. All Full Array LED models feature X-tended Dynamic Range™ PRO, a unique Sony technology that enhances light and dark by accurately controlling LEDs so specific areas of the screen can be incredibly bright while others remain pitch black. The result is ultra realistic, three-dimensional pictures that bring scenes to life.