LCD: Bright, colourful scenes
Our LCD televisions with backlighting fill the screen with brightness, allowing the TV to reproduce colourful scenes even in bright rooms.
Sony LCD televisions which are Full Array LED include zones of LEDs that can be lit or dimmed independently to give more realistic peaks of brightness, more accurate shadow detail and deeper, inkier blacks. All Full Array LED models feature X-tended Dynamic Range™ PRO, a unique Sony technology that enhances light and dark by accurately controlling LEDs so specific areas of the screen can be incredibly bright while others remain pitch black. The result is ultra realistic, three-dimensional pictures that bring scenes to life.