SWS Group has joined Channel 7HD and Sony MEA in a strategic collaboration to develop a broadcast studio in the heart of Siam Square, Bangkok. The initiative aims to integrate professional broadcast technologies with real-world production environments, while establishing a technology showcase and learning space for media professionals, students, and the wider community.
SWS Group Co., Ltd., together with Channel 7HD and Sony MEA, has signed a Memorandum of Understanding (MOU) for the Development and Establishment of an International-Standard Broadcast Studio Project in Siam Square, Bangkok.
The collaboration aims to develop a fully integrated studio capable of supporting television production, live broadcasting, digital content creation, and various events, while also serving as a platform for technology demonstrations and hands-on learning.
The initiative builds on a shared vision between Channel 7HD and Chulalongkorn University to advance media production infrastructure by combining modern broadcast technologies with practical applications. SWS Group and Sony MEA join the collaboration as technology partners, contributing their expertise and industry experience to the development of a studio designed for both professional production and educational purposes.
Bringing Together Broadcast Technology and System Integration Expertise
As an authorized distributor of Sony Broadcast & Professional Solutions in Thailand, as well as a provider of professional audiovisual and system integration services, SWS Group brings experience in delivering technology solutions tailored to different operational requirements.
Through this collaboration, SWS Group contributes its knowledge of professional broadcast equipment, system integration, and practical technology applications, working alongside Sony MEA and Channel 7HD to support the development of a studio that addresses the evolving needs of modern media production.
The project also reflects SWS Group's continued involvement in professional broadcast and audiovisual solutions, combining product expertise with an understanding of how technologies can be integrated into real-world environments.
A Broadcast Studio Designed for Production and Learning
Located in Siam Square, the proposed studio is intended to support regular television production, live coverage of major events, and content distribution across both traditional broadcasting channels and digital platforms.
Beyond its production capabilities, the studio is also envisioned as a Technology Showcase, providing opportunities for visitors to explore professional broadcast technologies and gain insight into production workflows in a working studio environment.
A key objective of the initiative is to create a learning space for students, aspiring media professionals, and members of the public interested in broadcasting and media technology.
By connecting academic knowledge with practical industry experience, the studio aims to support skills development and provide exposure to the technologies and workflows shaping today's media landscape.
Supporting the Future of Thailand's Media Industry
The collaboration between Channel 7HD, SWS Group, and Sony MEA represents a shared commitment to advancing broadcast technology applications while creating opportunities for knowledge sharing and professional development.
For SWS Group, participation in this initiative provides an opportunity to apply its expertise in Broadcast & Professional Solutions to a project that brings together technology, media production, and education.
Working alongside established industry partners, SWS Group looks forward to contributing to the development of a broadcast studio that supports practical applications, encourages learning, and creates opportunities for future development within Thailand's media industry.
